It’s not every day I happen to get invited for an Author Interview. I’m a wee bit shy since I do battle agoraphobia and I get a little nervous doing interviews. But since I have had so many new blog friends come to visit and follow along on both my recovery and my book blog, I thought I would take up the offer from Terry who owns Author Shout which is an amazing large reader site as Terry connects authors and readers together so readers can find many awesome new books.
The interview has been updated as my journey all began with one little book I published and grew from there! I hope all my new friends and followers will enjoy learning about “All The Hats I Wear” on my recovery and literary journey! And if you didn’t know?
Catherine Townsend-Lyon is a Best-Selling Author of The Kodel Publishing Group with her shocking debut memoir titled; “Addicted to Dimes: Confessions of a Liar and a Cheat.”
Catherine’s Memoir is both an in-depth and raw look as she takes readers on a journey of many important topics that ‘touched’ her life, starting as a little girl into adulthood. Not a book on how to recover but an in-depth look of how events in one’s life, or past trauma and abuse, or even the ways of parental discipline can be some of the underlying factors to why some people may turn to an addiction later in adulthood as form of escape, numb hurt feelings, or just trying to cope with everyday life when not emotionally strong and haunting memories of it come calling…
She had taken a dark path, trying to elude that past childhood pain and traumatic events. She began using gambling as a coping skill and escapism into a “dream world” to forget, if only for a few hours the haunting memories of her childhood sexual abuse, parental verbal and physical abuse, and lived with undiagnosed mental/emotional illness for years. Shaping the “perfect storm, she became addicted to gambling with alcohol abuse right before entering treatment. So, something like gambling to be for fun and entertainment became her worst nightmare and almost took her life, twice!
Now maintaining recovery nearly thirteen years, Catherine has become well known in the addiction/recovery communities and is a loud advocate of gambling addiction, mental health, and why the expansion of Indian Casinos and State Lottery offerings needs to stop across America. Catherine’s featured in many mainstream media and recovery publications like Columbia University’s Media Release through the 2×2 Project “Gambling with America’s Health. Also was interviewed for “NAUTILUS & Time Magazine online article in September 2016.
She is a former writer and columnist for “In Recovery Magazine’s-The Author’s Cafe” and after it’s sale was hired as a freelance writer and columnist for Keys To Recovery newspaper. She is also an “Expert Gambling Recovery Blogger” for “Addictionland” of Founder/Author, Cate Stevens along with other recovery experts like the late Christopher Kennedy Lawford, Tommy Rosen, and Arnie Wexler. She recently handled all the media and social media manager for “Big Jim’s Bike Ride Around America” until Jim Downs was forced off the ride due to serious medical issues after 4 months of biking over 5,000+ miles.
Catherine, aka., CAT lives just outside Phoenix, Arizona and So. Oregon. She is married to her husband for 29-years. She is a ‘Cat Lover’ and has three, Ms. Princess, Mr. Boots, and Simon-Peter. She has no choice but to be an avid reader for her business, but she loves cooking, gardening, swimming, and rafting. She owns and runs an online marketing business called: “Lyon Book & Social Media Promotions.
Author Interview With Catherine Townsend-Lyon
Q. What question do you wish that someone would ask about your book(s), but nobody has? Write it out here, and then answer it.
Why did you write and disclose personal family experiences? Were you afraid of backlash or judgment from family and others?
A. I feel that is what writing a memoir is all about. Since my book is about my life of many topics including gambling addiction and recovery and not a book of HOW to RECOVER, I wanted readers to have an inside view of how our family life growing up can later become some of the reason some may turn to addiction in the first place.
I, nor many people do not grow up in an “angelic” family dynamic. Some grow up in a dysfunctional or abusive situation. That was my experience, and later became added “fuel” to my gambling addiction. I wanted to “set the back story” so to speak so readers had an understanding of how many of us turn to addictions instead of knowing there are places we can get help like counseling or therapy when your “past comes back later in life haunting you.”
As far as any backlash, my family needs to understand this memoir is not about them, it about how I was affected by how I was raised and disciplined. I was also sexually abused as a little girl, and I stuffed that away for years without my parents knowing until adulthood. You will have to read my book to learn how all that turned out. So, you have to brave enough to share the good, the bad, and all the ugly if you are going to write a memoir without the worry of backlash. I am trying to help others through my book. For me, that is what I focused on and help others know they are not alone if this happened to them.
Q. What is your writing process? Do you follow a regular routine or do you have any weird, funny, or unusual habits while writing and what are they?
A. Not really. My first book came very easy to me. And believe or not I hand wrote the memoir in 6 spiral notebooks. At that time, I was not writing a book, I was writing for myself to heal and to see all that gambling addiction and alcohol abuse had taken from my life. The book part and becoming published happened a year later as “divine intervention” I say.
I then was invited to be part of a compilation book which published in December of 2017 titled “Ten The Hard Way.” And I have been working on my next book for a long while and will be about HOW to begin recovery and what to expect. The only weird thing? I love writing when it’s raining. But I am not an outline or draft type of writer. I just let the words flow out of me onto paper. More of a freelancer.
Q. Do you ever suffer from writer’s block? If so, what do you do about it?
A. I can thankfully say no to this question. One of the best pieces of advice I had received from another writer was, “write what you know.”
Unfortunately, I know much about gambling addiction, recovery, mental health challenges, and childhood trauma. All these topics have ‘touched’ my life and I advocate about passionately …
Q. What is the single most important piece of advice for aspiring authors?
A. I would have to pass on what was told to me in the above answer “write what you know or I feel what you are passionate about.” If you love animals? Write an animal children’s book. If you have an open imagination? Write a thriller or mystery. An action or adventure story.
I am a writer and author “by accident,” Lol. So I feel funny giving other aspiring authors advice. I am a book promoter/marketer for many fine authors of all genres as well, so one piece of advice I can give to first-time authors?
Your book takes many hours, days, and months to promote. Book sales and book reviews will not happen overnight, so don’t give up or get discouraged. KEEP Writing and Promoting your books!
Q. What are your current/future projects?
A. I do have a couple of projects on am working on. My second book is almost complete and will be a follow up to my memoir and a helpful resource for starting recovery from gambling addiction on how to make their first year in recovery.
Another I have been working along time will be a stab at fiction! It is about a woman who is being chased by her “addiction demons” in recovery and takes a Lighthouse Keepers job on the North Oregon coast looking to start life over and for some solitude and serenity in her life. But her past comes calling! The rest you’ll have to read if I ever get it done! Lol.
Q. Why did you choose to write in your particular field or genre?
A. I actually added in my current book with the reasons “how and why” I came to start writing in the first place. It was about the suicide of a woman at a hotel and casino 41 miles North of my home in So. Oregon. I read about in our local newspaper. Reading it lit a fire in me to see all that my gambling addiction took from me. But, no spoilers here. LOL. You need to read my book titled; ‘Addicted To Dimes, Confessions of a Liar and a Cheat,’ which is now listed here on Author Shout, and available on Amazon, Barnes & Noble, and Books-a-Million.
Again, I write what I know ….Lol.
Balance is a challenge for me to fit my own writing time in as I promote for other authors. It is why it has taken me two years to get my next books done and published. So except for the compilation book, I am still a “one book wonder” at this point. Again, I sure do write a lot for several recovery publications and my own blogs.
Q. What do you think is the future for independent authors and do you think it will continue to be easy for anyone to be a published author?
A. I think we all know indie and self-published authors are changing the landscape of the “traditional” way authors get published these days. You no longer have to look to or be with a big publishing house anymore. Now, that is not to say they’re most likely are some self-published or indie books that may not be very appealing. (No offense to authors). As I have read a few myself and the authors are not writers, LOL.
However, there are awesome writers and authors producing some fantastic works and it is refreshing to see that all authors can now be noticed and praised for work well done! That is part of the change with being able to self-publish. I have promoted authors that were picked up and offered publishing contracts. So the traditional publishing houses are finding many good writers and authors. That is a great thing.
Q. Are you traditional or self-published, and what process did you go through to get your book published?
A. My current book was picked up by a publishing firm in So. Oregon where I used to live. But my publisher is a smaller independent publisher. I did, however, receive an awesome offer when it came to my royalty share. the Kodel Group are more like a “self-publish” helper. I had an editor and designer for my current book already, so they just did my format, typesetting, and upload through Amazon’s KDP Direct Publishing of my paperback and for my e-book.
Going this route was a more inexpensive way to publish. Nowadays most publishers won’t do any book promoting for authors unless you buy a publishing package, except they may send out a press release about the new book, so authors Beware …Be ready to set a budget to promote your books on your own. I do all my own book promoting throughout social media and PR releases through several PR services. Authors can promote for free at many book sites. There are many low-cost options to gain exposure, sales, and reviews. Just like doing advertising on “Author Shout” and others like awesomegang.com or bookgoodies.net …
Q. Have you ever changed a title, book cover, or even the content of your book after it was published? What was that process like?
A. No. The only change or difference that I made was to my book cover. I have two different covers that are the same, but my e-book cover has different colors. I wanted my e-book cover to have more vibrant Las Vegas catching colors. That was about the only change.
Q. What opportunities have been presented to as an author you in sharing those memories? (i.e. travel, friends, events, speaking, etc..)
A. Being a person of long-term recovery from gambling addiction and alcohol for almost 13- years now, publishing my book was my way of helping others with the problems as I had and was the only way I knew how to help others. By sharing my story in many ways like media, radio, and podcasts shares to others HOPE that they can recover from this cunning and devastating illness.
Many blessings and doors have opened for me to share my voice and writing and to have a platform to help inform, educate, and raise awareness of addicted and problem gambling. I want those who have never been touched by this addiction have more understanding and empathy for those who suffer. The opportunities that have come from people seeing and reading my book are have been many!
Being a former recovery columnist for a premier magazine called; “In Recovery Magazine.” I did many amazing interviews and articles of many high profile people who share their recovery as well and many have become friends and supporters of mine. I am now a writer for a premiere recovery newspaper out of So. California called; “Keys To Recovery Newspaper” and I am still an expert gambling addiction and recovery blogger “Addictionland” a platform to raise awareness and educate the public about problem gambling. I have a few more, but I am ‘humbled and thankful’ for all the opportunities that have come my way. These offerings help keep me in recovery as well.
Q. What are your marketing, advertising, promotion strategies and which one(s) have worked the best for you? If you had to share your most valuable promotion tip, what would that be?
A. Now this question is an easy answer! Lol.
Since I market, promote, and advertise books for many authors and my own book for living, authors can hire me for “done for you” set-up of social media places to be and a full-service plan that won’t break the bank here at “Lyon Media & Literary Services.”
I’ve been doing book promoting and marketing a long time and it doesn’t have to be costly. I do research often and keep up on the latest low-cost options and new media places too! I want to be able to help new authors learn ‘how and where’ to promote their books. Many of the sites to place book ads are free or you can do low-cost book ads or book promotions and giveaways.
There is no shortage of authors needing help as they continue to write more books, and why among other reasons why they hire me to promote their books.
My number one valuable tip? Layer your book ads when your book first releases. That way you will find and it will help build your readership through many book promo sites like Awesomegang.com or Bookgoodies.net . . . And Author Shout! Just a couple of my “go-to places.”
Q. What field or genre would you classify your book(s) and what attracted you to write in that field or genre?
A. My current book is a Memoir of my life with many topics discussed throughout which I mentioned above.
Q. What do you do if inspiration strikes in an inconvenient place like (car, restaurant, bathroom/shower, etc..) and how do you capture that moment before it gets away from you?
A. I carry a spiral notebook or my laptop with me everywhere I go!
Q. Do you have a target amount of words/pages for each of your books or do you just know when enough is enough?
A. Now that I am working on books two and three, I am trying to keep both within 300 to under 500 pages. I also let my editor worry about that! Lol.
Q. How do you think you have evolved as a person/author because of your writing and do you believe your writing has helped others, how/why?
A. Yes. My writing has evolved so much since I wrote my first book. I feel the more you write, the better you get. Now that I am writing more as a profession as well, I have taken some webinars and use writing software to make sure I continue to become a more seasoned writer.
I would hope to think writing my book and my recovery blog for my book and where I continue to write my recovery journey in many publications helps others. We just never know who our story will touch or help. I wanted others who still suffer or are stuck in the “cycle” of gambling addiction that ‘Suicide Is Not An Option to Stop Gambling Addiction.’
Again, like the woman I had read about in my local newspaper. And like my own two failed suicide attempts when I was deep in my addiction. Suicide is never the answer.
Q. Do you believe there is value in a Press Release, have you used any press release service, and what have your experiences been?
A. Yes, I do feel a press release is very important and has value. Many first time authors can not afford mainstream advertising or hire a PR firm. So a press release sent out through PR websites is a stellar way to let people and literary media places know about your book and it’s release. I do them for my book promoting clients as some PR websites let you send a couple out for free.
A few I like and use are NPR, WEBPR.com, and NewswireToday.com are some good ones. I get some good results in books sales and book reviews.
Q. Do you believe there is value in a review? Do you believe they are underrated, overrated, or don’t matter at all?
A. Of course, there is value to book reviews for many reasons. Readers who shop for books, let us say on Amazon, they look and read reviews before they buy a book. I know as I do and I am an avid reader! Amazon emails me when someone reads a review I have placed and tells me it helped them decide to purchase.
Reviews on Amazon also helps your book’s rankings among other books in that genre. My book is still in the Top 100 in Paid Kindle E-books at #83 for Gambling Addiction Books. Rankings and tell us as authors how our books sell and compare to other books sold on Amazon. When a reader takes the time to write a review after they read my memoir, I use that as well if they leave suggestions to improve my craft as a writer.
Q. What is your biggest fear about having a book published?
A. This question goes back to how I answered your very First Question. I sat on my manuscript for almost a year because of fear. It is more difficult being afraid of how readers would react to my memoir as it is based on truth and is a real story and facts. I also had some fear about what my family would think even though I have been estranged from them for years. But I decided it wasn’t for or about them. My book was about healing and forgiveness for me and insight for readers.
Q. What is the intended audience for your book?
A. People in or reaching out to recover from gambling addiction, awareness of mental health, and those who had been sexually or physically abused, went through childhood trauma. Also for readers who want more understanding about these issues.
Q. Do you find it easier to connect with your readers with the advances in technology we have today like social media? What platform do you prefer, and why?
A. The Internet has changed not only the landscape of how authors can easily promote their books throughout social media, but the Internet has also changed how people can find information to get help from addiction and recovery support.
As a book promoter as my in-home business, the Internet has allowed me to work from home and make an income as I still have mental health challenges with Agoraphobia, Depression, and Mood Disorder, the internet has changed the way we do many things for school, work, and not just the bookselling and publishing industry.
Q. What are some events you have attended or participated in that has been a positive experience/influence on/for your writing?
A. Taking on paid writing jobs has boosted my self-confidence as a writer. That also helped me get the offer to be a columnist at “In Recovery Magazine.” And why I write for several other addiction/recovery publications. For me, it is two-fold. I become a better writer and I have great platforms to showcase my writing while helping others recover.
Q. What are the most important elements of good writing? According to you, what tools are must-haves for writers?
A. I really can’t answer this directly as my book was written very unconventionally. When I was writing at the time, I wasn’t writing a book. That all happened later on.
I do however recommend using some form of writing aide software which I do use.
Q. Do you view writing as a career, labor of love, hobby, creative outlet, therapy, or something else?
A. All of the above. Especially for therapy and a recovery outlet.
Q. Were there any challenges (research, literary, psychological, or logistical) in bringing your book to life?
A. None. Seriously. I had none as it all poured out and I just kept writing it all in my notebooks!
Q. Do you proofread/edit your own books or do you send them off to an editor? If you send them off to an editor, who/what have you had the best experience with?
A. God created editors for a reason. Lol. My editor was Julie Hall. She works for our local newspaper in Grants Pass, Oregon. She isn’t an editor by profession. But she edits and proofreads for the newspaper. She had taken my six notebooks and performed “magic.” Then she sent the first 50 pages to a publisher friend of hers, and that is how my book made it to being published as Steve from The Kodel Group kept hounding me to publish as to help others!
Q. What motivates you to write and where does your inspiration come from?
A. For my recovery and helping others is what inspires me to write. If I can help others by sharing my story and experiences through words? That makes me happy. And what a living legacy to leave behind.
Q. What is your most/least favorite part of the writing process, why?
A. Since I do write a lot and for several publications, coming up with new topics to write about can be a challenge. Writing is very freeing to me. I enjoy it and hopefully continue writing and publishing more books to help others and for readers to also enjoy.
Q. Now lastly, If you had the chance to get one message out there to reach readers all over the world, what would that message be?
A. A message of HOPE to others who suffer from addiction of any kind. We can recover no matter how bad or how far addiction has taken you. We all have that tiny sliver of light given by our Higher Power within us to turn our lives around if we want it bad enough. I have learned that recovery is possible and it works if you are willing to work for it. I will be a “work in progress” until my last breath, but the life lessons learned and wisdom gained has been well worth the RIDE!
Books by Catherine Townsend-Lyon
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